If something is on sale for a limited time and I desperately want that sale item, I'll hurry all by my big self to purchase it without some marketer telling me to get a move on. I have enough "Hurry!" in my life that is self-induced. So if a store is gonna tell me to hurry, I will flat out refuse. And I'll get pissed, which means I may not shop at that store at all just out of principle.
Today, I feel I need to point out that there is a flip side to my assertion. When a store or advertisement has a light touch and doesn't pressure me (in addition to providing a quality product), I'm more likely to become a loyal customer. Here's an example of "light touch" marketing I received via email:
Oh, hello, Moo. I appreciate the reminder. Yes, I will make a purchase. Thank you very much.
Moo does "Hurry!" properly. So, to reinforce such considerate marketing behavior on Moo's part, I'm gonna put in a plug for them today.
Rest assured, there is no pressure for you, my dear friends, to "Hurry!" or even to peruse their merchandise; and Moo has not asked me to do this. I just wanted to let you know that I love this company. I make all my business cards through Moo. Slightly more expensive than other places perhaps, but you get a FAR superior product. I have business cards and mini cards (which I love) from Moo, and I'm constantly getting compliments when I give these cards out to people. (Bonus: it makes a GREAT impression.)
- regular sales are offered (Moo will email them to you)
- design your own card from scratch or use their templates
- beautiful, professional, non-cheesy templates
- all sizes and shapes of products in all price ranges
- easy to use website
- A fun, quirky company name; Moo!
- they assured me "No pressure" as shown above - Sweet!